The Benefits of One-Button Catalogues
Promote your products in an effective way
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- Use your existing data from your stock order system to produce catalogues at the touch of a button
- Catalogues will be highly readable
- You’ll be able to make last-minute tweaks to the content before printing the catalogue (a Microsoft Word document)
- You can send the catalogue to other systems such as Adobe InDesign, Quark Express or full-blown typesetting systems such as 3b2
- Produce catalogues as often as you need them because it will be easy to do so
- Reduced number of calls from customers making reference to out-of-date catalogues
- Recently-introduced items will be made known as soon as possible
- New items can be flagged as such
- Bespoke catalogues on demand will be viable – focusing customers on what they want to buy
- You won’t have to keep so much stock of catalogues – saving on paper and storage
- Minimal training required – catalogues can be produced by many more people in your organisation
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Increase your profits
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- More sales from a better-informed and more-satisfied customers
- New products begin to pay their way sooner
- The opportunity to produce highly-targeted catalogues
- Staff time released from producing catalogues and not having to discuss details in out-of-date catalogues
- Reduced material costs without money tied up in out-of-date catalogues
- Less storage space required for catalogues thus releasing more space for stock providing a better turn-round for customers
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