The key issues will be highly individual to your organisation, but here are some of the issues that may be important:

The sales team may be frustrated by out-of-date catalogues The time taken to produce catalogues means that staff are taken away from production or from fulfilling orders You want to be able to produce your catalogues in house with minimum effort Bespoke catalogues can be produced for one-off events making it much easier for customers to find the products that interest them (pertinent to the one-off event) Perhaps the current way you produce catalogues is complicated and requires a lot of repetitive handling – highly-trained staff are required to perform a task which, due to its repetitive nature, will be subject to human error Pictures can be easily inserted into the catalogues – placed next to the product details